To conduct business and provide services to customers with honesty, transparency, and treat all customers equally, as well as build and maintain good relationships with customers sustainably.
To enhance the capabilities of personnel at all levels to have potential and readiness for change.
To create happiness and well-being in both daily life and work life of employees, as well as encourage employees to participate.
To reduce the impact of waste and waste on humans and the environment.
To reduce negative impacts and help alleviate climate change and create a green corporate culture.