To promote cybersecurity and personal information management by strictly complying with each kind of laws, regulations and guidelines
To promote innovation and technology, both new inventions and improvements from existing ones which is modernized and can create better results
To conduct and supervise business under the principles of good governance that is transparent and verifiable
To focus in managing from processes of suppliers, production to delivery products and services to customers by minimizing the environment and social impacts on stakeholders in each area
To create quality products and services in the level that can satisfy customers and also meet their needs
To conduct business and service for customers with integrity and transparency and to treat all customers equally along with strengthening and maintaining good relationships with customers sustainably
To enhance the competency of personnel at all levels to have the potential and readiness for change
To create happiness and good health in both daily life and work life of employees including encouraging employees to take responsibility and build good relationships with society and communities
To reduce the impact of waste on humans and the environment
To reduce the negative impact and help mitigate the situation of climate change and jointly create a green corporate culture