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To promote cybersecurity and personal data management by strictly complying with laws, regulations, and various practices.
To promote innovation and technology, both new inventions and developments from existing ones to be more modern and produce better results.
To conduct business and supervise under the principles of transparent and auditable good governance.
To focus on managing processes from raw material suppliers, production,
to delivery of products and services to customers, reducing environmental and social impacts on stakeholders.
To create quality products and services that satisfy customers and meet their needs.
To conduct business and provide services to customers with honesty, transparency, and treat all customers equally, as well as build and maintain good relationships with customers sustainably.
To enhance the capabilities of personnel at all levels to have potential and readiness for change.
To create happiness and well-being in both daily life and work life of employees, as well as encourage employees to participate.
To reduce the impact of waste and waste on humans and the environment.
To reduce negative impacts and help alleviate climate change and create a green corporate culture.